Industry

Ecommerce

Client

Majid Al Futtaim

Transforming the Digital Shopping Experience at Carrefour UAE

Redesigning One of the Middle East’s Largest Retail Apps

As Senior Product Designer at Majid Al Futtaim, I had the opportunity to lead the redesign of the Carrefour UAE mobile app. My role was to bring consistency, usability, and a modern shopping experience to millions of users across the region. By building a scalable design system, designing intuitive mobile and web interfaces, and creating a new set of illustrations and icons, I ensured that the app not only met business goals but also became more engaging and user-friendly. Collaboration with cross-functional teams was key — from discovery and ideation to prototyping and final implementation.

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Large Project Gallery Image #1
Large Project Gallery Image #1
Large Project Gallery Image #1
Large Project Gallery Image #1

Impact and Outcomes

The redesigned Carrefour UAE app elevated the digital retail experience, making shopping faster, clearer, and more enjoyable. The new design system provided consistency across platforms and simplified future development. My work contributed directly to Carrefour UAE’s mission of offering a seamless omnichannel experience, reinforcing its position as one of the most trusted and innovative retailers in the Middle East.