Industry

FinTech

Client

Nubank

NuTag – A Credit Card for Your Car

Seamless Toll Payments, Reimagined

NuTag is Nubank’s answer to the everyday friction of toll payments. Designed from the ground up, it integrates directly into the Nubank app—no extra top-ups, no new accounts, just effortless travel. With 1% cashback, real-time expense tracking, and a clean, intuitive experience, NuTag turns a routine annoyance into a moment of simplicity and delight.

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Large Project Gallery Image #1

Launch & Results

NuTag has already earned praise for its ease and transparency. Real-time tracking empowers users to manage their budgets, while refined onboarding materials ensure a smooth start. As we continue to iterate, NuTag stands as a testament to thoughtful design and the pursuit of seamless, human-centered banking.